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Easiest Way to Boost Your Social Media Mojo

Why It’s Essential to Engage in Social Media

Long, long ago in an internet far away (roughly a year ago) it was relatively simple to rank your site’s pages in the search engine results. All that you had to do was optimize the pages, have decent, original content, and to gather a vast assortment of backlinks to your pages.

Unfortunately, that’s no longer the case!

No longer. Google has upped the ante, and besides making sure we’re still managing to accomplish the majority of the above named items, we are now expected to have a viable and buzzing social media presence as well! What this means is complete social profiles, daily if not more posts, and interaction with your peeps on a regular basis.

So exactly how do we create these “social signals”?

So how can we do this without tearing out all of our hair? Here are three easy ways you can quickly increase customer engagement, expand your audience, and boost word of mouth about your business.

  1. Utilize visual media – Anyway you slice it, the majority of us now would rather watch rather than read. Regardless of whether we are pushed to this by a lack of time or the fact that it’s simply easier, that appears to be the state of society nowadays. Backing that up, Facebook reports that photos and videos attract 53 percent more likes than text alone.
  2. Do it later in the day – Customer engagement in the form of likes, shares and follows, are occurring later in the day, based on this infographic. (See, you wanted to check it out, didn’t ya!)
  3. Be quick to reply – Getting folks to respond to you is challenging enough: don’t leave them hanging! Be sure you develop the practice of replying to comments, tweets and status updates at the earliest opportunity. You’re wanting to engage, not find a way avoid this!

Here’s an excellent example of a business getting innovative with social media: Comodo, a restaurant in New York City, launched a menu that used tagged images, permitting customers to browse through and see what they have to offer. Your business could also find new customers and further engage with the ones you have now by following these simple suggestions!

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