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Facebook Advertising Secrets

Facebook Ads – Your Fast Ticket to Results!

Utilizing Facebook ads can be one of the most expedient and effective ad platforms for getting visitors to your sites, offers, and for various other purposes for your website. A Facebook Ad campaign is a snap to get going, has great demographic targeting tools, and can be up in a matter of minutes. One thing to understand is that the key to receiving the best results and return on investment (ROI) is through the use of the most relevant and effective images available. It has been shown that imagery is 70-89 percent of the success or failure of a Facebook ad campaign. Let’s look at some useful ways to get the most from your Facebook ad images.

5 Great Image Tips for Facebook Ads

Creating an ad that makes a real impact and statement for your product or services is a matter of standing out from the rest. Here are five ways to do just that!

  1. Use high quality stock images – As your images will end up very small, be sure you’re purchasing from a reputable resource. Fotolia and iStockPhoto are two of our faves. The XS size of available images will undoubtedly be fine, as even these are cut down to the size of a postage stamp (110×80 pixels).
  2. Crop your photos to generate maximum impact – Crop your photos closely to focus on the most important aspect of your ad. Cropping faces from the eyes to mouth is the most impactful technique for riveting people images. Also, be sure that your model’s eyes have life. When utilizing product images, get close!
  3. Choose eye-catching colors – Using bright, visually arresting images can do wonders for your click-thru rates. So many people opt to blend in with the pervasive Facebook blue, and thus consign their ads to a form of “banner blindness”.
  4. Choose attractive images – Unless you are going for a certain statement, pick the most attractive photos you can find. People are attracted to beauty. Period. This isn’t to say that sometimes beauty can’t be trumped by cute, funny or outrageous.
  5. Use humor when you can – All of us love a good laugh. If you have the opportunity to inject humor into your ad, don’t miss it! This will definitely result in a higher clickthrough rate!

For some great illustrations of these ad-image principles in action, check out this great article at Search Engine Watch.

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