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Reputation Management Tips

5 Powerful Online Reputation Management Strategies You Can Count On

Think your online reputation doesn’t matter? Think again! According to a study by Erik Qualman of, nearly three-quarters of respondents say they trust the information offered by total strangers online. Further, some 80 percent of consumers have changed their minds about buying a product after reading a negative review online, and more than 84 percent say they find online product reviews as a trustworthy source of information.

You have to take negative reviews seriously and take steps to counter the negative effects!

Here are five strategies to do just that:

  1. Look at your search engine results monthly – Monitor your company’s name in Google at the very least once a month. Use Google Alerts or to inform you when there is any activity involving your company name or important keywords. Also, look beyond the first page of the search results; unfavorable entries can gain traction and wind up on the first page tomorrow.
  2. Respond to negative content promptly – Attempt to contact the origin of the negative content as soon as possible, particularly if they are a dissatisfied customer. Be polite, helpful, and seek to address their concerns in a positive manner. DO NOT get into a flaming match with them. You will end up the loser every time!
  3. Optimize your pages with the company name – Be sure your company’s name is prominent in your optimization, specifically in keywords, tags, and titles. The more of your site’s pages that bear your name, the greater number of chances Google will see your site as the authority for this keyword (your company name) and rank you higher, particularly because most negative content won’t have done any SEO.
  4. Create more content channels –, or even subdomains of your own site are good for this, together with your social channels such as YouTube, Facebook, and Google . Post fresh content to these channels as well, so they retain their search positions.
  5. Ask for reviews – Your absolute best option for an effective online reputation management tool is to ask your best customers for reviews. Don’t be pushy, but encourage and even reward reviews. This is also your best method of obtaining social proof!

Follow these tips and preserve your good name! It’s the right thing to do.

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