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Smartphone App For Your Small Business

Mobile site, mobile app; or both?

You might have been pondering if it’s a good idea for your business to invest the time and money needed to develop and implement a mobile app for your business. Does a mobile app even make sense for your small business? What would it cost? Who’s going to update it? These and many other questions need answers in order to really make a well informed decision. Let’s look at some of what you need to know.

Developing a Mobile App: Pros and Cons


  • Over 50 percent of adult Americans are employing smartphones for consumer and business purposes
  • Keeps your brand visible in the marketplace
  • Increases customer retention and loyalty, as the app is constantly in front  of them
  • App users typically spend much more time on apps than on mobile sites
  • Usually load faster than mobile sites
  • Available offline, though they would have to login to order, or perform almost every other action


  • Mobile apps need to be made for each different mobile platform
  • Mobile apps need constant maintenance, in terms of fresh material along with technology updates
  • Not as easy to optimize as a mobile website
  • Mobile ads could very well serve the purpose
  • Can be wildly expensive! While there are some Do It Yourself solutions, they are minimal in functionality and difficult to update.

There are more apps than you can imagine, but some are more useful than others. Here is an example of how apps were developed in the health care market. Count the expense of making your app versus the usefulness and appeal. While we believe that you definitely need a mobile version of your site, the question of whether or not you must have a mobile app is one you need to carefully consider.

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