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Mobile Application

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Today’s customers are increasingly tech-savvy and willing to make buying decisions while on the move. It’s time to target them with a mobile app of your own. By Marcus Gomez

It’s 2013, and your business’ web site may not be enough anymore. An increasing number of consumers are flocking to the convenience of mobile devices such as smartphones and tablets. Morgan Stanley foresees 10 billion mobile Internet devices in use by the end of 2020, which is a huge leap up from the 2 billion already in use today.

Consumer mobile usage habits are changing, too. Mobile device users are downloading more apps and making more searches for products and services online than ever before. Likewise, online purchases through mobile devices are also on the rise, including impulse buys and last-minute orders. On the whole, mobile users are becoming more comfortable in using mobile apps in their consumer lifestyle.

That’s where your company’s mobile apps can come in. A mobile app is a great opportunity for a small business or large business to engage with customers, anywhere and at any time.

At your fingertips

Imagine having a storefront always at the ready on your customers’ smartphones. That’s exactly what a mobile app can do for your business. In the same way that you put up offers and displays on your storefront, your mobile app can keep the customer up to date on the latest promotions on a day-by-day or even hour-by-hour basis. If your customers are at least somewhat smartphone-savvy (and in Malaysia, they probably are) they will be positively predisposed to the idea of getting an app for any business they already frequent.

A mobile app will help keep customers engaged and drum up repeat business, but more importantly, it can put your products and services at the fingertips of your customers like this. For example, if you’ve ever tried to order food delivery over the phone, you know how frustrating it can be to repeat your order for the customer service staff, then wait for them to key in the information. A business providing home food delivery can make matters much more convenient with a mobile app that lets the user customise their order with a simple, fuss-free touchscreen interface.

 

If your business provides health and beauty services, you will have limited timeslots in your appointment schedule to meet your clients’ needs. Imagine a mobile app that lets your clients scroll through your appointment calendar to find a time and date that’s suitable for their busy lifestyle. Once they’ve found the timeslot they want, with the touch of a finger they can select from a menu of options for the hair, spa or beauty treatment of their choice. You can also automatically send a reminder for the appointment to the mobile app, which will help reduce “no-shows.”

Mobile apps don’t just benefit your clientele; they can also work wonders for your sales and service staff. When you only have so many team members, you need to help them get their work done as efficiently as possible. With a tablet or smartphone enterprise app, sales teams can access sales orders and inventory status while out in the field. Maintenance and service staff will be able to resolve client requests faster by accessing an app to order replacement parts or file maintenance requests. You can even go paper-free and save on office resources with an app-driven enterprise!

It’s only a matter of time before most of your customers move to mobile devices. If your business is app-enhanced and ready to go mobile, you won’t have to worry about being left behind.

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